About
With over 20 years of experience, Von has helped startups in growth, sales operations and recruiting roles, giving him firsthand experience on what it takes to build successful technology companies.
As a founder and operator, he has built businesses from the ground up, defining the ICP, analyzing competitors, refining messaging, designing the product around price, acquiring the first customers, and helping build the GTM strategy to scale.
Today, Von and his team are now bringing that experience to pricing and monetization—working with Founders, Finance, Product, and GTM teams to understand what their customers value and will pay for, improve packaging, evaluate unit economics, and continuously identify opportunities that drive growth.
Relevant experience
- 20+ years building software companies.
- Helped Distil Networks surpass $10M in ARR and establish itself as a bot protection leader before its acquisition by Imperva.
- Played a key role in Metricly’s pivot from on-premise to SaaS, helping leadership reshape the product, pricing, and GTM strategy to stabilize the business and position it for growth. The company was acquired by Virtana.
Pricing & Monetization Advisory