Understand customer value
Interview ICPs, design WTP research, analyze pain points, alternatives, buying triggers, and the economic value the product creates.
Pricing for Startups
Set pricing with evidence — before scale makes the wrong model expensive.
Early-stage companies rarely have perfect data. You do not need it. We help founders turn the evidence they do have — customer conversations, product value, competitive alternatives, early usage, costs, and willingness to pay — into a defensible pricing and packaging strategy.
What we can do together
Choose the pricing architecture
Determine whether the business is better suited to flat subscription, tiers, seats, usage, platform + usage, minimum commitments, or a hybrid.
Build the economic floor
Map Cost of Revenue — including cloud, AI/model APIs, inference, implementation, support, and other variable costs — so pricing can scale with healthy economics.
Validate before launch
Test price points, packaging, feature priorities, and messaging with prospects and customers before locking the model into the GTM motion.
Typical outputs: pricing architecture, recommended price/range, packages, value metric, WTP findings, customer interview synthesis, competitor benchmark, unit economics, assumptions, risks, and validation plan.